If you’ve spent any time scrolling through TikTok recently, you’ve probably noticed one particular trend lighting up everyone’s For You Page: matching Christmas pyjamas. From festive dance challenges to family morning reveals, this year’s TikTok matching Christmas pyjamas trend is all about bringing comfort, style, and creativity together.
At Christmas Pyjamas, we love seeing how our customers are using their sets to make memories and go viral. The joy, the laughter, the matching outfits, it’s a combination that TikTok can’t get enough of. As we head into the festive period, we’re exploring why these viral Christmas PJs UK creators can’t stop talking about are so popular, and how you can join the fun too.
If you’re new to the trend or looking to upgrade your festive family nightwear, explore our range of Christmas pyjamas to get started.
TikTok’s Influence on Festive Fashion
TikTok has transformed the way we discover seasonal style. From makeup trends to matching PJs, it’s now the go-to place for festive fashion inspiration. The platform’s short-form videos make it easy for anyone, from families to influencers, to share their Christmas spirit in style.
This year, Christmas pyjamas aren’t just for Christmas Eve; they’re for content creation, trend challenges, and storytelling. Creators across the UK are sharing unboxing videos, outfit transitions, and cosy evening clips in their festive sleepwear. The trend taps into something we all love: capturing joyful, relatable moments that feel authentic and full of warmth.
We’ve seen everything from families in white pyjamas surrounded by fir trees and fairy lights to content creators pairing cowboy boots adorned with Santa hats and cream pyjamas for a fun, fashion-forward twist. It’s all about personality and playfulness.
As a brand, we’ve watched our community of TikTok creators grow fast, with countless videos featuring our soft fabrics, super soft fleece material, and fun matching family sets. Matching pyjamas have become the new Christmas uniform, and TikTok has turned them into must-haves for anyone wanting a little festive fame.
Key Video Trends Featuring Matching PJs
The most viral Christmas pyjamas UK trends all have one thing in common: they’re filled with personality. Some families record matching outfit transitions with trending audio, while others film their “Christmas Eve reveal,” showing everyone changing into their new PJs before a movie marathon.
We’ve also seen the rise of “family fit checks,” where parents, children, and even grandparents showcase their coordinating looks in front of the tree. These videos are fun, fast-paced, and full of festive energy, exactly what TikTok loves.
Some of the most viral clips feature a set depicting Father Christmas enjoying hot chocolate beside a fireplace or a cowboy Santa print paired with blue bows for a touch of whimsy. One video even showed a content creator filming from a beautiful wooden cabin scene in the countryside, surrounded by snow and festive charm.
Our matching family Christmas pyjamas have featured in countless videos like these, from cosy mornings spent opening gifts on Christmas day to perfectly lit night-time reels that wrap up the holiday season. Every clip brings our pyjamas to life, turning a simple set of festive PJs into a social media moment worth sharing.
Tips for Joining the Trend
You don’t need to be a professional influencer to make your own viral Christmas pyjama video. Here are some quick tips to help you join the Christmas pyjamas social media trend and create content that stands out.
- Use trending audio: Check TikTok’s sounds page or browse the #ChristmasPJs and #MatchingPyjamas hashtags to see which songs are climbing the charts. Whether it’s a festive remix or a nostalgic Christmas track, sound is key to engagement.
- Find your light: Natural light works best, so film during the day or near your Christmas tree’s glow. If you’re shooting at night, use soft fairy lights or warm lamps for that cosy, festive feel.
- Keep it authentic: The best videos are the ones that feel natural. Capture laughter, morning chaos, or kids jumping into shot; those real-life moments are what make TikTok audiences smile.
- Choose the right outfits: Whether you’re filming solo, as a couple, or as a family, make sure your pyjamas reflect your personality. Our couples matching pyjamas are perfect for duet-style videos and festive “get ready with us” clips that show your bond and sense of humour.
TikTok thrives on creativity and connection. It’s less about perfection and more about participation, so don’t be afraid to have fun with it. A good set of festive PJs can make all the difference in how complete and engaging your video feels.
Style Picks for the Perfect Viral Video
If you’re ready to join the TikTok matching Christmas pyjamas trend, choosing the right look is everything. Here are some of our favourite festive styles that have been lighting up feeds across the UK:
Classic Red Tartan
This timeless print never goes out of style and photographs beautifully under Christmas lights. It’s perfect for those traditional checks and nostalgic “Christmas morning” videos filmed in a cosy house with the whole family gathered around the tree.
Fair Isle Favourites
These intricate patterns capture the cosiness of the season and look great in motion, especially during dance trends or transition clips. Many creators pair them with Santa hats, mugs of hot chocolate, or even face masks for a relaxed, self-care feel during the holiday season.
Luxury Satin Sets
For those looking to add a bit of glamour, satin pyjamas give a sleek, influencer-ready look that stands out in any feed. We’ve spotted one woman wearing satin pyjamas with martini glasses in hand, filming by the fire in what looked like a high street campaign.
Novelty Prints
From gingerbread men to cowboy Santa patterns, bold prints bring instant cheer and are ideal for TikTok videos that focus on fun and colour. The cream pyjamas featuring blue bows and cowboy Santa ones are among the most loved for their playful style.
Don’t forget the little ones, our kids' Christmas pyjamas are perfect for those adorable family moments that capture hearts online. And if you’re filming with friends or visiting a local store for festive shopping, matching sets across your group create a strong visual theme that feels instantly festive and on-trend.
When you style your video, think about consistency. Matching mugs, cushions, or even fairy lights can tie the whole look together, giving your clip that viral-worthy aesthetic TikTok loves. Whether you’re filming from a city apartment or a beautiful wooden cabin scene, the setting helps wrap the story perfectly.
Create Your Own Viral Moment in Our Matching Pyjamas
TikTok has proven that matching pyjamas are more than just a Christmas tradition; they’re a way to connect, create, and celebrate together. Whether you’re filming a trending challenge, a morning reveal, or a cosy Christmas countdown, the right outfit helps your story shine.
We love seeing how our community brings creativity to life each season. From family fun to influencer-style shoots, every video shows the joy of matching moments that feel truly festive. It doesn’t matter if your set comes from our online store or your local high street – what matters is the warmth and connection it creates.
It’s your turn to join the trend. Explore our latest matching Christmas pyjamas, film your own festive moment, and share it with the world. Your video could be the next viral hit of the festive season, complete with the house lights twinkling, baby giggles, and grandparents smiling in the background.
